Inspired by the visionary artistry of Erté, this campaign places the showgirl at the very heart of 1920s glamour. More than a performer, she was a living masterpiece—embodying the fantasy, elegance, and daring spirit of the Jazz Age. Erté’s flowing lines, jeweled details, and theatrical designs created the perfect stage for her radiance, where fashion became spectacle and couture became performance.

Onstage, each piece dazzles like a modern showgirl, with dramatic silhouettes, feathered accents, and shimmering details reminiscent of Erté’s theatrical sets. Backstage, the same designs reveal their quiet sophistication, embodying the timeless grace of 1920s evening wear and day attire. Together, they capture the duality of a world where fashion was both spectacle and subtlety—where every detail told a story.

This campaign is a celebration of the interplay between illusion and reality, spotlight and shadow, performance and preparation. It honors the artistry of Erté and the glamour of the showgirl, bringing the elegance of the Jazz Age into the present, allowing every wearer to step into the timeless magic of the stage.